Whiteboard Wednesday: SEO Blogging Tips S2E3

SEO Blogging Tips

 Watch the replay of the video below:

SEO means Search Engine Optimization

It means that you’re writing so that google reads your page and recognize that you’re putting out valuable content. The content will be featured in google search. If you write great content and they will feature you. Just like everything else in life – if you produce something great and people want to talk about you then you will rank higher than someone putting out a mediocre product. Same concept.
SEO is the ability for google to understand the content on your website, see that it’s relevant and then place it in rank based on search terms that people are actually looking for. People are searching for questions and you want to be the answer.
This is for your sales pages, blogs, copy  and for basically any content to put online. If it’s online then you want it to show up. You bring free traffic to your website. This is on-page SEO writing.

You can tell google:

  • What you’re writing about
  • Why you should rank
  • How to rank higher than everyone else by analyzing who is already there is the top 10.
You’re higher in the podium if you perform great in the race and lower if you’re don’t. That’s how google works. Google is king. Google owns the internet. Most people who search for things using google clicks the first listing. Fact from google : 40% of the people who search in google clicks the top link. If a 100 people are search of apples in google, 40 will definitely click whoever is on the top.
According to an article from Hubspot 60% of all organic clicks go to the organic top 3 search results. Decide where you want to position yourself.

Here are some things you really should be doing on all of your content.


Tip #1 All of your content needs to have a goal

  • You need to understand your market
  • You need to understand what they are looking for
  • You need to ensure they are the target market you’re trying to reach
If you’re not writing with a goal then no one is gonna see what you write because no one is actually looking for it. You need to know what people are looking for and you need to know how to approach them. Set goals for yourself.

Tip#2 Headline needs appeal and keywords

Tip#3 Never stuff keywords

  • 1% of your content – mentions of the keywords
  • Use variants of the keywords

Tip#4 Strategic keyword placement

  • You need to have the keywords in the right locations for google to find you.
  • Ensure that your URL/ link includes the keyword.
  • Title needs to contain keyword
  • Include keyword in the first few sentence of the blog/content
  • Utilize H2 sub headers
  • Try not to actually change the exact match keyword. You can add words to the beginning and the end.

Tip#5 Evaluate & create 110x rule then dominate

  • Create content that is 110 times better than your competitor
  • Not good or great – amazing
Whose ranking, how you can find out and how to beat them. If you start applying these right away, you will see some increase in your visibility on google. If you’re just too busy to go through process yourself – send over your content and our Virtual Office Assistants can optimize it for you. You don’t consider yourself a writer – we have American and UK based writers as well. Contact us today and let’s starting marketing awesome content.
Jeff J Hunter on FacebookJeff J Hunter on InstagramJeff J Hunter on LinkedinJeff J Hunter on Twitter
Jeff J Hunter
Jeff J Hunter
CEO & Social Entrepreneur at VA Staffer
Digital Marketing Strategist with background in Information Technology, Project Management, and Business Process Outsourcing. An expert in content marketing, search engine optimization (SEO), and dependent on Virtual Assistants to survive.