Entries by Gerri Chambers

Marketing Campaign Process

When developing your Marketing Campaign Process, there are Three R’s to live by. It’s the guide that will keep you on track and stop you from making poor choices in emotional moments. Recognize, Reach, Retain If you market to everyone, you’ll find no one and if you don’t know whom you’re marketing to, you’ll miss […]


Zirtual Back or Zirtual Bankrupt? Why a $25 dollar an hour Virtual Assistant Didn’t Work

The news of Zirtual closing operations and laying off 400 employees came as a shock not only to clients and the virtual assistants, but it made a ripple in the virtual assistant business community, well at least in my office. I cannot believe the heartless way in which Maren Kate Donovan, CEO fired all 400 […]