Tag Archives for " landing pages "

How Our Virtual Assistants Can Help You Create Landing Pages That Actually Convert

While checking out your website analytics one day, you realize something: Your new website has brought in a ton of visitors over the past month, but none of them are staying on your site — or buying what you have to offer!

For business owners, this can be incredibly frustrating. You’ve invested time and money hiring a website design firm. Also, you’ve ensured that people would be able to find you on Google through your site’s SEO … However, now you can’t seem to get people to take out their credit card and actually take the next step.

That’s where our Virtual Assistant Staffer can help. When it comes to lead generation, our SEO virtual assistants can help you create an inbound marketing strategy to get people to your website. Additionally, you’ll receive help with offer incentives, and create a clear call to action on your landing pages. In so doing, that will help generate and convert more website visitors into customers.

How our VA Staffers Can Help YOU

By creating a strategic inbound marketing strategy to get people to your website

Content creation and marketing has never been easier with the help of the Internet. It’s also never been harder. The explosion of the Web has added a lot of noise to the background that makes it more difficult for your business or brand to be found online unless you already rank high in search engines like Google, Yahoo, and Bing.

Our VAs can do research to locate keywords and phrases that people are typing into Google to find businesses like yours. That way we can help you understand what exactly your customers are searching for. That’s our goal: For your website to be the answer to the user’s Google query.

Of all the methods you can use to gain search engine traffic, the best one is to be the solution that people are already looking for.  

By creating an offer/incentive to download on your landing pages

Once people are actually on your page, you need to have a way to capture their information to convert visitors into leads. A great way to do this is by offering something of value for download. It could be a whitepaper on the benefits of Instagram marketing or an e-book on the basics of Search Engine Optimization.

This method provides value in two ways: You are capturing the email of the person (and potential customer) downloading your information. Meanwhile, the viewer receives something of value in return for providing their contact information.

The more creative and beneficial download you create, the more you will be rewarded with emails and lead-capturing.

By creating a clear call to action

Your call to action is the immediate action that you desire your website viewers to take. “Watch this video.” “Shop now.” “Sign up now.” “Contact us today.” Whatever your call to action may be, it needs to ask people to take the next step in the sales conversion funnel.

Refrain from making multiple calls to action or having multiple landing pages with a different CTA. There should only be one thing for the customer to focus on; don’t distract them with tons of other requests. Always make it as easy and compelling as possible for the customer.

By creating social proof

As humans are incredibly social beings, we place greater value on things that other people have already approved or validated.

That means if you want your business to become more successful, you need to “show off” the success you’ve already had. Ask some of your best clients for video or written testimonials talking about the great return on investment you’ve been able to provide for them. Keep an update page of all press mentions and publications that have featured your company.

Even if you are just starting out, a few strong quotes from associates or clients can prove that your company really is providing for the “social good.”
Contact our team of virtual assistants today and see how we can help YOU create landing pages that actually convert your views to customers!

TAKE BACK YOUR TIME!

Our team can save you a ton of time and energy that can be better spent elsewhere. 

You know that already, that’s why you’re here!

Frustrated with Optimize Press? Three Ways Our Virtual Office Assistants can Help

Imagine you were doing some Christmas shopping online. You want to buy some locally-made, hand-poured candles for your mum, so you Google around until you find a business man or woman in your area who makes handmade candles. But when you click on their website, you are met with a mess of a homepage, some basic “about” “service” and “contact” tabs at the top. So…where can you actually buy the product?

Unfortunately, too many small business owners face this problem. While you might have a WordPress site for your business already, you may not know that it is just as important to have relevant landing pages to operate as the sales funnel.

One of the tools many people use to create landing pages is OptimizePress, which advertises “high converting landing pages, sales pages and membership portals.” But as with any such tool, it’s also more complicated than advertised. It takes time to come up with a concept and enough design skill to create something that doesn’t look like an amateur.

But what if you had help in creating these custom landing pages so that customers know exactly where to go? Instead of randomly clicking around, our virtual office assistants at VA Staffer can help you design flexible landing pages with creative calls to action that can get the kind of traction you desire from your business website.

OptimizePress is customizable, but difficult to change.

One of the great buying points about OptimizePress is that you can create completely custom member portals, allowing you to “create the design of your dreams” that will capture your audience. However awesome that sounds, the reality is much more difficult, especially if you have little experience in web design. At VA Staffer, our virtual office assistants have years of experience creating custom login forms, module listings, and breadcrumb trails that will lead the customer TO the page they desire. Take all the guesswork out of creating landing pages yourself and let one of our experienced SEO Virtual Assistants do it for you!

Multiple landing pages can slow site speed.

Another frustration business owners commonly experience is that, as their business grows, they want to add on more landing pages to accommodate new products or expansion. However, doing so can slow down your site speed which can also hurt your SEO ranking. Faster pages both rank higher and convert more leads, so improving page speed and site speed is advantageous to your business in more ways than one.

Google says: “Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings.”

Never has site speed been so important — and luckily, our VA staffers are experts in it.

Even a website with good copy and landing pages can have trouble ranking in Google.

Though Google’s algorithm is constantly changing, and making minor tweaks almost daily, there have been a few constants that search engines seek out. One of those constants is website authority, in which Google measures equal parts of your social media presence, the amount of fresh content on your website, and the number of other websites linking to your site. Known as backlinks, these links can be the key to quickly improving your page rank in Google. The best kind of backlink building is when someone mentions your site within the content on their site, or if someone mentions you who has a higher authority ranking than you do. However, any backlink building will improve your page rank.

Using our VA staffers to customize your OptimizePress landing pages for search and site speed saves you valuable time that you can spend focusing on growing your business instead of worrying about how people will find your site. For more information visit our website

TAKE BACK YOUR TIME!

Our team can save you a ton of time and energy that can be better spent elsewhere. 

You know that already, that’s why you’re here!

Landing Page Conversion Rate: Whiteboard Wednesday Episode 3

Landing Page Conversion Rate Increased by 42% with Two Minor Changes

Welcome to Whiteboard Wednesday Episode 3 where I discuss how I had a landing page conversion rate increase of 42% by changing two elements on the page. This is just a simple example of how I was able to increase the conversion rate on one of my contact us landing page.

Landing Page Conversion Rate: What is it?

Conversion Rate is the percentage of people who go to a page on your website and they perform an action. This action could be completing a form, liking you on Facebook, or Twitter – or calling your office.

How did I Increase the Landing Page Conversion Rate?

FULL DISCLOSURE – I DIDN’T SAVE A COPY OF THE OLD LANDING PAGE WITH NO PICTURE (I know that they both do, but this research is based off of when I had NO picture)

On the left is option A, it contains:

  1. It has a Logo
  2. A Menu
  3. Some Text
  4. Some bulleted Text (Checkboxes)
  5. The Form
  6. Privacy Statement

On the right is option B, it contains:

  1. Header Text
  2. Photo
  3. Text
  4. Some Bulleted Text (Checkboxes)
  5. The Form
  6. Privacy Statement

Now You’ll notice the key Differences:

  1. Landing Page A has a Menu
  2. Landing Page A does NOT have a Photo
  3. Landing Page A has a Logo (I don’t seem to have enough evidence to say this effects conversion rate much)
  4. Landing Page B does NOT have a Menu
  5. Landing Page B has a Photo.
  6. Landing Page B does NOT have a logo (I don’t think this really matters much as stated above.

One of these pages has a landing page conversion rate increase of 42%

Queue Drumroll

Which is it? Answer: Option B

The one that got more conversion that got more conversions has NO menu, they have nowhere to go – and a Photo. Personalized photo, not stock photos, you, or your team. People like people – people are relationship creatures; they like relationships.

Option B works.

The landing page conversion rate is just higher. From 2-4 people a day to about 3-6 people converting on the form a day. This is proven, it just works, don’t give them an exit on your form, and personalize it.

Take a look at how the form looked before, and take a look at the one we’re using now:

If you’re using OptimizePress take a look at some of these landing pages as examples for you to get higher conversions. If you want to take a stab at it, make sure not to copy our content, do your own copy so no one’s penalized by Google, but feel free to copy the design elements. Also if you find a Virtual Assistant Needed to perform this for you – contact us.

 

I want you to have a higher landing page conversion rate, I want you to have more sales, I want you to have better results. Thanks for watching Whiteboard Wednesday Episode 3: Landing Page Conversion Rate and join me at Conversion Marketing if you need help.

Thank you, and stay tuned for more Whiteboard Wednesday

TAKE BACK YOUR TIME!

Our team can save you a ton of time and energy that can be better spent elsewhere. 

You know that already, that’s why you’re here!