DIGITAL MARKETING EXPERT,
J HUNTER PRESENTS...
The 30 BEST Lead Generation Secrets, Tricks & Ideas
Check out these proven - yet often overlooked - lead generation strategies
Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
What makes the best lead-generating content
What drives killer landing page performance
How to create offers that are impossible to ignore
Secret website optimization tips with A/B testing
... and more!
#11 Explains how each call to action should have it's own dedicated landing page. The importance of marketing your products on each CTA reinforce the value and force an action after the click.
#20 Expresses the importance of marketing multiple landing pages. Building off of tip #11 showcased above, the quality and impact of your offers with corresponding landing pages should be at the top of your lead generation strategies. Providing more landing pages with unique and valuable offers can fill the needs of a variety of personas.
#21 There's a lot of science around the "right form length" for a landing page. While it's true that having a single email address, or a name and email provide the best conversion rates - having more quality fields like company, website and phone number add a quality to your leads. Depending on the goal of your offer, you'll want more or less information captured. If it's a high value deliverable, you shouldn't feel guilty AT ALL using a longer lead generation form as one of your best lead generation strategies.
