How to Leverage Remote Work to Your Advantage as a Business Owner 

May 5, 2022

By  Jeff J Hunter

Remote work is no longer a buzzword; it is fast becoming the order of the day. Every major crisis in modern American history has resulted in one or more dramatic societal changes. The fact is that COVID-19 is no different.

In the aftermath of Covid-19, there are more reasons for business leaders and entrepreneurs to embrace remote opportunities to stand out in the challenging work environment.

Here are seven ways you can profitably and effectively harness the remote workforce to your advantage as a business leader.

Embrace the new normal

Only a few events have challenged entrepreneurs and business leaders around the world as the global pandemic did. The same event accelerated the pace of the future of work and made remote work a necessary part of life. Challenging times like the Covid-19 pandemic makes visionaries and great leaders stand out. So as a leader, it is in the best interest of your business to embrace the new normal with open arms. The earlier you do, the better for your business to thrive in the marketplace. Integrate relevant digital tools into your remote workplace. Provide the right tools and technologies to enable your remote team to deliver successfully.

Embrace the changes

It is fast becoming glaring to many entrepreneurs and business owners that remote work comes with many changes. Leading a partly or fully remote company also requires a whole lot of different skills and knowledge.

There is no time to spare. Embrace the change now. Only then will you learn to manage your remote team. While many executives have the needed skill to lead employees on-site, they lack what it takes to manage remote teams because it’s a different environment. You will need to redefine company structure, culture, business processes, and even your style of managing the workforce to keep them productive, engaged, and involved. The earlier you embrace these changes, the better for your business.

Embrace the innovation

New innovations will rapidly transform your company culture which may help boost the performance of your team and gain a greater competitive edge in the marketplace. You can start tackling the most important areas for growth while your company is evolving so you can stay ahead of the competition. There are a lot of tools that help you from team communication to project management. The sooner you embrace the new normal setup, the faster your business can move forward.

Embrace the future of work

The future of work lies in the remote workforce. But the truth is, that many business leaders need the wisdom to guide their team to lasting success in an unpredictable future. This is especially true if you are trying to adapt and cement workforce changes. Businesses that are resilient are more successful than those that refuse to do so. This might sound common sense, but I bet you can think of businesses that closed down because they refused to adapt.

Embrace digital transformation

Covid-19 has transformed the way we work. For your business to survive this new landscape, it is high time you face the reality of the new normal, understand the situation and improvise accordingly. This is the only way you can optimize your output and make your business more profitable and rewarding. The earlier you accommodate ideas and strategies that drive transformation, the better you can evolve quickly. If you are yet to embrace the digital transformation you are leaving much money on the table.

The time to embrace emerging technology is NOW. Breathe new life into your business by leveraging the power of remote teams and digital transformation.

Embrace virtual culture

For me as an entrepreneur, the global pandemic was a blessing in disguise. My business boomed amidst Covid-19, which was an unprecedented life event for most businesses. This is because I had taken the pains to foster a virtual culture among my workforce before the pandemic. I have cracked the code to find solutions to remote work challenges quickly and effectively.

You don’t need to reinvent the wheel. Just replicate what works to revolutionize your business. Businesses that embrace the remote work transition and make it part of their long-term culture will have the edge over their counterparts who refuse to do the same.

Embrace the uncertainty

The disruption we are experiencing across the globe, most especially in the workplace, is overwhelming. Many entrepreneurs and business leaders secretly pray that things will simply go back to how they were before the global pandemic. But getting your workers back to their normal work cubicles or offices would not necessarily bring the best business outcomes. What you should do right now is ride with the tide.

Remote work is not very likely to go away. It is here to stay, and we have to live with it. The present global crisis only accelerated the acceptance and growth of the virtual workforce. Whatever you are doing physically in your business can be replicated by someone elsewhere. Entrepreneurs only need to figure out the best way to adapt to the new routine and leverage the accompanying benefits. That is the only way to future-proof your business and cushion the effects of dust raised by the Covid pandemic.

Digital Marketing Strategist with background in Information Technology, Project Management, and Business Process Outsourcing. An expert in content marketing, search engine optimization (SEO), and dependent on Virtual Assistants to survive.

As the founder of VA Staffer, he has built a company with over 150+ virtual assistants, specializing in executive assistants and remote teams. Jeff's a master at leveraging AI and human capital to build things fast (and smart). He's a contributor to top business publications such as Entrepreneur and Forbes, and he has been featured on major news networks including ABC and CBS.

Jeff J Hunter

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