Whiteboard Wednesday: Podcasting Goals S2E9 

Podcasting Goals

Watch the replay here:

00:00:39 What is a Podcast?

Podcasting is a very popular tool that industry influencers utilize. Podcasts are industry specific and vary in frequency. Also, they target different audiences as well. But genuinely, it’s a digital way you can do Stitcher, iTunes all sorts of things and probably you have at least heard of one form of an online radio or online show. The audio derived is a podcast.

00:00:90 What is Podcasting Good for Now?

Podcasting is a beneficial method for getting your message out there. It may take some time and dedication but it is simple to produce. However, once your podcasts are complete they will:

• bring your written annotations to life
• provide an opportunity to connect with audiences
• be an affordable and simply produced marketing strategy
• help establish your brand
• generate increased traffic to your website

00:03:14 How Does a Podcast Work?

We’re going to look at a podcast and you’ve got probably seen this, a little micro phone looking thing. They usually have a little spit guard and then there’s a dude right here and course somebody blabbing’ off into space right? And then it heads on over to the internet which will dispose of into clouds.

00:03:49 What is the Purpose of Podcasts?

A Podcast is a  great tool for marketing. It’s a way for you to put yourself into an Expert position. Hopefully, you’re talking about something that you actually are good at. They come in all sorts of topics and industries. You could be talking about business, sports, acting or stars. Therefore the content of podcasts is literally anything you can be talking about as long as people are interested in that.

00:04:40 How to make Podcasts work for you?

A lot of Telecasters fail because they don’t do enough market research to find out what people actually want. Therefore, you should always do some Search Engine Optimization (SEO) Research. That way you’ll ensure that people actually want the stuff that you’re actually talking about. Need help with SEO, VA Staffer can help.

00:05:18  Your Podcast Audience

You must consider your podcast audience so that the content of your delivery meets some aspect of their needs. That way your podcasts shall be sought after by audiences seeking for further discussion on topics of interest. Therefore you need to consider your intended audience when you are preparing to deliver your podcasts.

For example, today I did a great presentation for the Association of Information Technology Professionals. This is really funny because they just recently got bought by CompTIA/. Here I am Certified Comptia A+ Professional which made it quite easy to address my audience.

00:07:01 The Podcast World

Still confused about podcasts? Podcasts typically cater to a specific group of people. Therefore podcasts are usually about a clearly defined subject. Podcasters are able to not only demonstrate their expertise in a given subject matter but also attract a devoted following. Thus podcasts are an excellent marketing strategy.

Needless to say, I am a huge fan of podcasting. Many of VA Staffer clients have podcasts themselves, like most successful businesses. I have lots of content for a podcast. But that’s not what today is about. It’s about the audience you want to attract.

00:08:00 What are the Important Things to a Podcast?

There are a couple of things about podcasting that’s really important to know. As previously mentioned, you have to know your target audience. Your audience has to be crystal clear. For example, if you are a B2B type business (you’re marketing to other businesses) you should have an approach that would attract specific business that you’re working for or that you’re looking to attract.

If you’re a B2C (business to consumer) then you want to make sure that you are actually marketing to the consumers that are going to buy your products. If you’re not, then you need to rework that because it’s just bad.

00:08:41 Top 4 Things About Podcasting

Four things today which lead to the fifth.

Number 1 – WHO?

• I want you to think about WHO is your ideal customer?
• Who is the target that you’re trying to reach here?
• It’s surprising to note that many people don’t know who their ideal customer is.

Number 2 – WHAT do they Want?

Now if you don’t know what your ideal audience is, it may be difficult to discern what they want. However, you should really know what your potential clients desire.

What do your ideal customers want?

• Quality reliable service
• A good deal
• A lot of value

You’re being challenged here to think specifically about what ideal customers want? To answer this you must have an idea of what is important to them. Then you need to figure out why they need this product/ service and how you can accommodate.

Number 3 – What PAIN do they Experience?

When a client is in search of a particular service/product, that person is attempting to address a particular pain or issue. If somebody is trying to hire a mechanic, you must consider what his/her pain is to provide accordingly.

What type of pain do you think that he/she has?

• Do you think that their car might not be working?
• You think their car might be out of date?
• You think they might want a new car?

There’s a lot of pain points there, right?

Number 4 – What would HELP them?

What would help your customers, your ideal customers in their business? Do you see the pattern here? Who are they? What do they want? What ails them? What’s the prescription? What’s the prescription for what ails them? Guess what guys, you’ve just now identified your ideal customer.

It was a trick question. All of these here go back to one. This is because they all focus on the ideal customer. It’s always about the customers always about the relationship that’s the one thing you do not outsource.  You can’t outsource relationships.

Number 5 – An Offer

Guess what Number five is literally an offer. All you need to do is offer them something to fix their problems. That’s it.

00:13:26 What Do All Those 5 Points have to do with Podcast?

A Podcast is about discussing the pain points. Discussing how they can get help given the right tools. Then eventually offer them things that you get paid on. Whether that be through affiliate marketing or you actually offering the service yourself.

00:13:56 How Else Could Podcasts Be Utilized?

So there is a ton of great resources out there about starting your own podcast. If you have a WordPress website, it’s super easy because you can use the RSS feed and set up a category just for your podcast. It’s highly recommended that you do a podcast and have content out there regularly. Even if it’s not a podcast, you could do a  blog or video or whatever you’re comfortable with.

00:14:24 Final Thoughts

Are you already applying these tips? Remember, this is just marketing in general. It doesn’t just have to be podcast. But you can use the podcast to discuss the pain points of people’s businesses so that you’ll actually grow quite a following. Simply by discussing the pain points of your target audience, followers will come onboard.

So if you don’t know if you want to do a podcast and you’re like “well I’d like to do a podcast but I don’t know what I’m going to do a podcast on.” How about you do a podcast on the pain and sufferings of the people whom you’re trying to target and actually have a solution or product for it.

There are many ways in getting started and you might need help along the way. I could be the help that you need. So go ahead and contact me and my team and we’ll discuss your pain points and develop a solution for you. You start doing the things you want to do and outsourcing the things you don’t. Sign up here.