Importance of Video Marketing
A Video Marketing Expert is an answer for entrepreneurs who need an alternative to enhance their video marketing campaigns. Without contention, the video is the most efficient medium to share engaging stories. There was a time when video marketing was limited to the television. However, the advent of the internet changed this. Thus, entrepreneurs are no longer restricted to expensive advertising.
Consequently, the availability of so many free and available social media forums has made video marketing a viable option. Video marketing is a bonus for potential customers. It also provides businesses with an opportunity to make an impact on diverse audiences.
Social media tools such as Snapchat, Facebook Live, and YouTube, allows the entire world to visualize business concepts and products. Moreover, with the assistance of a video marketing expert, you will have the help you need to fine tune present and future videos.
Benefits of Liaising with A Video Marketing Expert
Videos can provide you with useful feedback. Your video marketing expert can help you to sort through the data provided from the feedback loops embedded in videos today. The insertions of feedback loops within video provide opportunities to measure:
- CTR (click-through rate). By doing this, it is possible to measure the success of your website’s online advertising campaign. Thus making it possible for your video marketing expert to help you produce effective videos. The quality of videos which entice positive feedback and reviews from audiences.
- How well your video keeps audiences through an analysis of drop-off points. You do not have the time to sift through all this data. However, your video marketing expert can analyze the data to provide useful feedback. Hence you receive a detailed analysis of the interaction between your videos and online audiences.
- The number of views your video accumulates. This gives you an idea of the level of interest which your video has generated. People usually revisit videos and share them with others – boosting awareness.
- The demographics of the individuals who view your video. You can find out details about their locations, age ranges or sex which can further equip you for future video presentations. Thus your video marketing expert can help you to develop multiple video marketing campaigns. Each campaign specific to the varying needs of your audiences.
Therefore, your video marketing expert will gather the information necessary. This feedback will ensure that you improve and continue to show growth, through the quality you produce. When you learn what is providing a benefit and what is hindering, you can focus on creating the right video content.
SEO Video Marketing
Incorporating SEO when presenting your video can help increase sales for your business. How is this possible? Consider the following:
When you prepare a video which is focused on various keywords or phrases, this improves your ranking. Simply put, if a customer searches for goal achievement, your video can be found among the top options on Google, Bing, etc. Further, utilizing videos on your website can help propel you to the front page of Google result pages.
Attract Greater Traffic
Many customers prefer to view a video about a product that to read an exhaustive text. The consumer is aware that the text is there to supply the necessary information. However, a video can also provide that information. So, many customers will prefer to view a video promoting your product. Thus they will frequently visit sites which provide videos.
Encourages Alternative Forms of Exposure
Of course, many videos with a great hook tend to go viral. People tend to want to share videos they think encompass a message others may also benefit from. Therefore, they choose to share these videos with others which in turn generates more attention and feedback. Also, individuals may choose to have discussions, write blogs, provide content and commentary or debate. Thus providing you with the added bonus of free advertising!
Opportunity to Advance
Believe it or not, there are companies who remain loyal to traditional forms of marketing. Thus they remain reliant on print and word of mouth. Perhaps you are the only discoverable outlet for a particular service. If so, video marketing gives you the opportunity to creatively dominate your industry. Therefore your video marketing expert can do the research to keep you top ranking within your industry.
Cater to Learning Style of Most Customers
When searching for a product, most consumers enjoy being able to see an interaction with the product to help influence their decision. Before and after photos are enhanced with a video depicting the plight of the individual to move from one stage to the next. If you have a product which promises to help get rid of excess fat, a video testimonial is a sure way to attract clients. Allow your video marketing expert to better cater for the interaction between your video and audiences.
The Value of Video Marketing
The value of video marketing in today’s digital world cannot be overstated. Every day, viewers watch more than 7 billion videos on Facebook and YouTube. Cisco predicts that by 2017, videos will make up a whopping 69 percent of all consumer Internet traffic. In fact, whether it was watching on a phone or computer screen, users spent an average of 5.5 hours per DAY watching video content last year, according to eMarketer!
“The growth of online video marketing in recent years has been tremendous,” says Brad Jefferson, CEO of Animoto. “Historically, in order to create and distribute high-quality video to your customers, it was cost-prohibitive for all but the largest brands. Yet, today’s tools and platforms ensure that small and medium businesses can reach their audiences where they hang out online.”
You must also understand how frustrating and time-consuming it can be to sort through the feedback which can be deduced from viewers. Your lack of familiarity with the technology, the learning curve involved, would prove to be a poor investment of your valuable time. Referring here to time you could spend making videos and perfect your craft.
At VA Staffer, our video marketing experts, have the time and technology to do just that. Have questions about how we can help you? Contact our virtual assistant team today with your video marketing business!
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