It’s almost synonymous with having a “writer’s block.” A writer’s block means “the condition of being unable to think of what to write or how to proceed with writing.”
This writing concern is present as long as you are doing copywriting. You want to get a saw, slice your head into two, and reboot your brain to have even a bit of spark so your brain can start producing magic. .
Okay, I may have gotten way too descriptive on opening your head. It’s true; having difficulty in knowing what topics to write can be frustrating.
However, consider this: it’s not rocket science to have topics to write about for engaging copywriting – that is, if you do your research well.
Here are topics to write about for engaging copywriting:
1. What is your audience looking for?
This might sound like the Lionel Richie song “Hello” but it seems so. Discovering what your target audience needs to know will prevent you from running out of topics to write about.
In my social media and consulting work for clients, I put emphasis on knowing their target audience (or ideal customer). More than the demographics and interests, a business owner should understand what makes the audience say, “I love that!” that would eventually result in “I want that! I need that!” “
If you understand who your audience is, you have found the gold, my friend!
How to know what your audience is looking for? Engage in groups (Facebook or LinkedIn), subscribe to forums, and even join offline communities. Ask them honest questions with the objective of assisting.
2. What’s the buzz?
Do you know why Buzzfeed is one of the most shared sites on the Internet?
One, they know their audience.
Two, they keep themselves updated on, well, the current buzz.
Whether politics, entertainment, or even cat topics, Buzzfeed always knows what’s trending. So should you.
Here are tools that could help you be on top of buzz pack:
- Google Alerts – Allow Google to send you a list of articles based on topics or keywords on a daily, weekly, or as it happens.
- Digg – This news aggregator curates topics for you.
- AllTop – Also a news aggregator, but with a wider range of topics. You could even customize your AllTop Page.
- Flipboard – Choose the topics that you love and Flipboard will give it to you. I love the “flip” feature that they have if you’re using it on mobile as if you’re flipping a page of a magazine.
3. What’s Google suggesting?
Google’s auto-suggestion is giving you the obvious: what topics to write about!
I have relied on Google Autosuggest many times, and it has made my life easier. Here’s how it looked when I searched for “copywriting”:
And here’s what happened when I added the word “for”:
Both searches gave me an idea of what most people are searching for in Google. If that’s the case, who could stop me from creating an engaging article on “copywriting for beginners” or “copywriting examples?”
We hope these points will keep you from banging your head on the wall, or worst, cutting your head into two. Consider these points, and you will no longer run out of topics to write about for engaging copywriting.
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