Offline SEO And Barriers To Communication 

June 15, 2015

By  Jeff J Hunter

Barriers to communication is one of the biggest reasons projects do not get done. There are many ways to help fix these barriers, and it just takes the initiative to find these issues and fix them. When it comes to offline SEO, barriers to communication can cost a company thousands of dollars in lost revenue.

This article is going to help you get some ideas about the types of communication needed for maintaining an online business. Keep reading and you will find out reasons your business is struggling.

Definition Of Communication

Communication is the act of transferring information from one person to another (or one machine to another) in an understandable manner. Communication is very important when you are wanting people to follow a specific set of instructions like, “Sign up for my newsletter”. When you do ‘sign up’, you’d expect to find some things:
• A place to sign up
• A place for your name
• A place for your email address
• A button to submit the request

All of these things are part of communication. What would happen if there wasn’t a convenient ‘sign up’ box or button? Most people would not look into the extra steps for signing up to your newsletter unless they were /very/ interested in your products or services.

Types Of Communication For Offline Dialog

Even though there are a lot of things to do online for SEO, there are also a lot of things that happen offline, too. You see, the more places that you can get your website and information out into the world, the more likely someone is going to find your website.

Here are some places where you can put this kind of information:
• Television Ads
• Radio Ads
• Print Ads
• Banner Ads
• Display Ads
• Video Ads
• Audio Book
• Advertising Signs
• Roadside Billboards
• Press Release Kit
• Outbound Sales
• Trade Booth Events
• Industry Events
• Public Speaking Activities
• Word Of Mouth Advertising
• Buzz Marketing
• Other Content Writing

One clever trick you can do is this: Rather than just give your website, give the keyword phrase along with the instructions to put this “[keyword phrase]” into Google and click on [your company]. This gives your web page an added boost.

Barriers To Effective Communication Anywhere

There are certain things that definitely get in the way of effective communication. When this happens, there is a disconnect between what was communicated and what was meant. Here are some basic things that get in the way of proper communication:
• Lack of definition for terms
• Language barriers
• Technology mishaps
• Physical limitations
• Understanding deficits
Basically, communication skills are needed in order to convince other people why they need the product or service you are selling. When offline, communication should be made to work with your online communication so that no matter where you reach your prospects, the overall theme is maintained.

Why Offline SEO Requires On-Going Communication

People do business with people they trust. Obviously, businesses are full of human beings that have the same sort of general experiences. The research shows that a new prospect needs about 20 mentions of your business name before they start to trust you. Also, company and societal images (like logos) help to quickly communicate a certain trust-factor to clients.

VA Staffer is fully equipped to help you with doing offline SEO communication.  Getting your brand out there along with social credibility it a terrific way to get traffic to your site. There are so many things that a virtual assistant can accomplish that a busy business owner just cannot. It makes sense to outsource these tasks, especially if they help you get your mission accomplished.

So, if you build an online site, you really need to focus energy on creating the same information offline, too. Communication is the first part of really getting your online business going. The next step is to really help others. By focusing your communication and abilities to help someone, you can gain their respect for life.

If you have ideas to overcome barriers to communication, please comment below.

Digital Marketing Strategist with background in Information Technology, Project Management, and Business Process Outsourcing. An expert in content marketing, search engine optimization (SEO), and dependent on Virtual Assistants to survive.

As the founder of VA Staffer, he has built a company with over 150+ virtual assistants, specializing in executive assistants and remote teams. Jeff's a master at leveraging AI and human capital to build things fast (and smart). He's a contributor to top business publications such as Entrepreneur and Forbes, and he has been featured on major news networks including ABC and CBS.

Jeff J Hunter

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