Build, Optimize, and share your WordPress website
Whether you’ve been in business for 5 or 50 years, you know how essential it is to have a beautifully designed and functional website for your product or service.
A website functions as a virtual front door to your business. Done correctly, it allows people to locate you, buy from you, and contact you directly if they have any questions about who you are or what you do.
The question is, how much time should you as a business owner spend on building, adding content, optimizing, and sharing your website? Wouldn’t it be much wiser and efficient to spend that time focusing on running your business and doing what you know best?
That’s where a VA (Virtual Assistant) comes in. A Virtual Assistant can help you build, add, optimize, and share your WordPress website so that you’ll be found all over the world. Here’s how.
Step 1: Build your WordPress Site
Begin by going to WordPress and signing up for a business account. While more expensive than other personal monthly plans, having a business account allows you to drop that pesky .wordpress.com domain and customize your own instead, which will be essential to your SEO in the future.
WordPress is a great, easily customizable platform that takes most of the guesswork out of creating a new website from scratch. You have complete control over the site and it is easy to update and grow along with your business. Not only that, but most themes are already mobile-responsive, a key feature if you are planning on capturing the 60 percent of people who buy goods or look up services on their phone.
Step 2: Add content in the form of videos, images and blogs
“Content is king” has been the mantra for the Internet ever since Bill Gates first coined the phrase in 1996. Once you have your domain chosen, paid for and set up, you’ll need to populate it with relevant, interesting, polished content.
Working with a VA will allow you to create multiple landing pages for your website, making sure that navigation and transition between pages is smooth and quick. Once your landing pages are set up, you can begin posting content. Brainstorm with your VA to come up with a weekly or monthly content schedule. That can mean posting daily video vlogs from your healthy living YouTube channel, or writing blog posts about the interesting history behind your local establishment.
Step 3: Optimize your WordPress website
Not a web design expert? No worries. One of the great things about using WordPress is that it is easy to customize using downloadable plugins and themes. However, the downside to using these is that they can slow down your site or even cause the site to crash if used incorrectly. Our WordPress Virtual Assistant team has the experience and knowledge of which tools to use so that your site can be optimized for speed and functionality. Utilizing a VA for WordPress optimization saves you the headache of the constant “guess and check” coding method.
Step 4: Share your website with social media
Social media is now the No. 1 driver of web-based referral traffic. Thus, it’s essential to have a constant, creative presence on social media that has a purpose. Work with your VA to decide how you want to use social media — is it to drive traffic to your website? Sell your product directly to viewers? — and come up with a plan for what kind of content to post when. That is where your VA can provide even more value by working with you on graphics and branded design content, thus developing your image for your website and social media.
For more information on how a VA can help you build, optimize and share your WordPress website, contact us today.