Imagine you were doing some Christmas shopping online. You want to buy some locally-made, hand-poured candles for your mum, so you Google around until you find a business man or woman in your area who makes handmade candles. But when you click on their website, you are met with a mess of a homepage, some basic “about” “service” and “contact” tabs at the top. So…where can you actually buy the product?
Unfortunately, too many small business owners face this problem. While you might have a WordPress site for your business already, you may not know that it is just as important to have relevant landing pages to operate as the sales funnel.
One of the tools many people use to create landing pages is OptimizePress, which advertises “high converting landing pages, sales pages and membership portals.” But as with any such tool, it’s also more complicated than advertised. It takes time to come up with a concept and enough design skill to create something that doesn’t look like an amateur.
But what if you had help in creating these custom landing pages so that customers know exactly where to go? Instead of randomly clicking around, our virtual office assistants at VA Staffer can help you design flexible landing pages with creative calls to action that can get the kind of traction you desire from your business website.
OptimizePress is customizable, but difficult to change.
One of the great buying points about OptimizePress is that you can create completely custom member portals, allowing you to “create the design of your dreams” that will capture your audience. However awesome that sounds, the reality is much more difficult, especially if you have little experience in web design. At VA Staffer, our virtual office assistants have years of experience creating custom login forms, module listings, and breadcrumb trails that will lead the customer TO the page they desire. Take all the guesswork out of creating landing pages yourself and let one of our experienced SEO Virtual Assistants do it for you!
Multiple landing pages can slow site speed.
Another frustration business owners commonly experience is that, as their business grows, they want to add on more landing pages to accommodate new products or expansion. However, doing so can slow down your site speed which can also hurt your SEO ranking. Faster pages both rank higher and convert more leads, so improving page speed and site speed is advantageous to your business in more ways than one.
Google says: “Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings.”
Never has site speed been so important — and luckily, our VA staffers are experts in it.
Even a website with good copy and landing pages can have trouble ranking in Google.
Though Google’s algorithm is constantly changing, and making minor tweaks almost daily, there have been a few constants that search engines seek out. One of those constants is website authority, in which Google measures equal parts of your social media presence, the amount of fresh content on your website, and the number of other websites linking to your site. Known as backlinks, these links can be the key to quickly improving your page rank in Google. The best kind of backlink building is when someone mentions your site within the content on their site, or if someone mentions you who has a higher authority ranking than you do. However, any backlink building will improve your page rank.
Using our VA staffers to customize your OptimizePress landing pages for search and site speed saves you valuable time that you can spend focusing on growing your business instead of worrying about how people will find your site. For more information visit our website.