Virtual Assistant Backlink Building:
Using a Virtual Assistant to Increase the ever elusive Google Page Rank.
All website owners strive for higher page rank to be on top of the search results. Backlink building can be the most effective way to start building credibility with Google and other search engines. You put together content marketing strategies, use search engine optimization (SEO), and are active on social media, all in an attempt to increase your Google Page Rank. What makes it more difficult is that we mere mortals don’t know exactly what factors go into determining page rank. Google’s algorithm changes with every update, so just when we’re figuring out what really works, we’re back to square one!
One contributing factor that we are aware of is authority. Authority is the sum total of a bunch of parts-some of which are social media presence, current, relevant, fresh content on your website, and the number of inbound links that point to your site. These inbound links, called backlinks, can be some of the easiest to manage, and therefore a pretty quick way to help build your authority with Google, and increase your page rank.
What is Virtual Assistant Backlink Building?
Simply put, backlink building is a linking to your site, from outside of your site also known as external. The best kind of backlink building is when someone mentions your site within content on their site, and that mention carries even more weight if it comes from someone who has a higher authority than you do. However, any backlink building will improve your Page Rank. Using a Virtual Assistant to do this saves you valuable time to focus on the important aspects of your business while your VA scours the internet on other websites telling the world (and Google) about yours.
What is the Process of Backlink Building?
Backlink building is the process of inserting your site link onto directories so that you have some of these valuable inbound links in place. Backlink building can also include sending emails to webmasters, asking for links on their site, often in exchange for a link on your site, called a reciprocal link. This is a mutually beneficial relationship, as it gives both of you a valuable backlink. Even if one or both of you is just getting started, the backlink is beneficial to both of you. As the more established site owner continues to grow, his authority will contribute to the authority of the newer website owner. It’s a chain reaction that can help both website owners for years to come.
Now, don’t discount the importance of On-Page SEO, if you haven’t seen our Search Engine Optimization How-To read it here.
Of course, this process can be time consuming. Also, you’ve got the operations of your business to be worrying about, and it’s important that you keep yourself free for the more important aspects of running that business. Backlink building is one of those activities that is perfect for a virtual assistant to handle. It’s certainly not a task that requires a full time employee, but it may not be something that you have the time to do either. A virtual assistant can be hired on an as-needed basis to handle that task. In a few hours each week, a virtual assistant can build several valuable website backlinks.
4 Quick SEO Benefits of a Virtual Assistant
Use your VA to go through your content already on your site, and link to different articles related to your content. This will keep your audience engaged and flowing to other pages.
Your VA can go to other websites and tell others about your website with specific SEO Keywords.
Maybe you don't even know where to start with keywords, you can have your virtual assistant do keyword research to find valuable words to rank for your business.
SEO Friendly Blog Formatting
Having the best written copy in the world won't do much unless you follow the guidelines that search engines use to determine the quality of your blog and relevancy to it's searchers.
Building backlinks can be one of the easiest ways to contribute to your authority. While it can take some time, assigning this task to a virtual assistant can take some of that burden off of you, leaving you available to focus on other tasks that are also important, like social media presence. The bonus to good website backlink building is that, unlike social media presence or fresh content, once they’re in place, you don’t have to continually work on them. Taking the time to build a good base means that later you can spend just a few hours a month adding new ones. Overall, putting website backlinks in place is a great way to help build your authority and add virtual pagerank to website popularity.
Start using a virtual assistant to grow your website.
One of the many ways a VA can take your business further.