Social Media Assistant
Let’s face it, today’s electronic world is not the same it was 10 years ago, or 3 years ago for that matter! One literally has the world in the palm of their hand 24/7. For years, people have always had personal assistants to manage their daily lives, now enter the age of the social media assistant. It is the rise of the millennials – the savviest and fastest technologically advancing generation yet. Social Media is now just as important as Search Engine Optimization in order to survive the competition and the fast-paced information speedway, you have to stay leaps ahead!
93% of Marketers Use Social Media
If you haven’t hopped on the bandwagon or if you’re weak in this area, your competition is far ahead of you already. This is big news if you’re a businessman or businesswoman who wants to grow your business and keep customers coming to you to buy.
Not surprisingly, according to Hubspot research, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites”. This is a direct result of utilizing social media to acquire visitors, which gives you a huge advantage to convert those visitors to customers with a Social Media Marketing Assistant.
More importantly, because of the power of social media, you can elevate brand recognition and loyalty by simply getting your product advertised on any of the social media platforms available. Statistics show that 53% of Americans who follow brands in social media are more loyal to those brands. Makes sense, right? When you are sold out for a particular brand and you shout it out to thousands of your followers, you want to make sure you stick to it!
Evaluate Your Social Media Campaigns
Aside from the obvious reasons to participate in social media, Social Media Examiner said that out of the 97% of marketers who are currently participating in social media, 85% of those participants are not sure what social media tools are the best to use. That means that chances are that even if you or your team is using social media in one way or another, you’re probably at best not using it to its fullest capabilities and at worst, using it ineffectively.
Now that the use of social media is rapidly increasing and the ease at which you can create and maintain your platform is clear, Hubspot found in their survey to marketers that in as little as 6 hours a week, you can greatly generate increased targeted traffic and obtain better search rankings. Within this nominal timeframe, you can engage with and share directly with your customers; and smart business owners know how powerful word of mouth is in any arena.
The power of Social Media is being used by growing companies to create their own publishing platforms, grow their marketing channels and distribute content among their networks – for much less than you would pay doing it any other way. When done correctly and over time it can provide huge leverage and marketing independence.
The icing on the cake is that social media provides a very simple way to display a call to action, which creates a fertile ground for quick buys and instant results.
Social Media Assistant: Why?
Now that you realize the power of social media and even if you already did, you know that it’s not always something that you and your team can devote the proper time to much less devote one position or person to handle it completely. The fact is that it can be very time-consuming as there is always tweaking to be done. Time spent on maintaining also waxes and wanes as you change your strategies or interact during peak seasons, and yet another reason to have a Social Media Marketing Assistant. Just one of the Virtual Assistant Productivity Hacks you can outsource for your business.
Weekends and holidays can be some of the busiest times in terms of social engagement, which poses a problem. If you add social media to an internal person’s duties, she might not be responding to customer questions posted on Friday night. All the more reason to use the best virtual assistant service to that position in order to maximize its power.
We Can Be Your Social Media Assistant
At VAStaffer, we have that dedicated personnel to increase your presence. And because you need to spend your time with more important things, you can leave the dynamics of the social media to our professionals.
Social Media Assistant Duties:
Focus Content To Reach Specific Targets
Writing and changing up content based on your target market, brand and promos or specials.
Engage, Perform, and Track
Creating, monitoring and tracking results on any campaigns that you run to launch new products or services and create buzz. Campaigns are a compelling way to create a Grand Opening effect on the Internet.
Research, Research, and more Research
Performing market research for relevant demand so you can tailor your content, which will ensure you show up in Google and other search engines when people search for you.
Come Up with Ideas & Engage You
Guide key personnel in your organization regarding how to get more involved in the public Social Media engagement so you can offer that personal touch. This will keep it virtually first-hand for you and allow your business to stay intimate with its clientele and prospects.
Interact and answer questions from the public and stay very attuned to customer feedback and activity which will be relayed to you. This will allow your business to strengthen relationships with current customers, appeal to new prospects and use the positive feedback to share with others to bring in new prospects.
Evaluate & Refocus Based on Results
Gather data and run reports based on the performance analytics so you know what campaigns and interactions are working and which ones need to be revised and refocused.
Using a Social Media Marketing Assistant for advertising, customer acquisition and reputation-building is the most effective use of time and money. It makes sense to do it regardless of what widget or service you’re selling.
Need a Social Media Assistant?
It's time to take advantage of social media
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— GerriChambersPuckett (@gerri_chambers) January 10, 2015