Whiteboard Wednesday: Credibility & Clients S2E1 

Credibility & Client Tips for Stronger Customer Relationships Through Self-Branding

Man, I am SOOO humbled to see the success of our first Whiteboard Wednesday on Facebook Live. What an INCREDIBLE platform, as of 9-15-2016 we have over 17,000 reach hundreds of video views and breaking all sorts or barriers on our social media.

This week’s notes:

Credibility Tips:

• BE AUTHENTIC
  1. Business is about PEOPLE
  2. STOP SELLING & start giving VALUE
  3. Get on Social Media, Blog, and network with PEOPLE
  4. Show you are PASSIONATE about what you do – if you’re not – find something else
• BE CONSISTENT
  1. You need to develop a constant presence
  2. Want more opportunities to talk with people? Easy, post engaging content – OFTEN
  3. Are you pushing out PROMOTIONS, or are you providing an in-person experience?
• BE DEFINED
  1. People want to know your intentions; you should always have a mission
  2. You should ALWAYS understand what value YOU bring
  3. Set boundaries – never sacrifice your principles for a sell, or it’s wrong

Customer / Client Relation Tips:

• BE FOCUSED
  1. Target the RIGHT audience
  2. Understand your MARKET
  3. Develop Personas / Individual Marketing
• BE READY TO SAY NO
  1. Some people are just WRONG for you – don’t take them, you’ll regret it
  2. Signs people are not a good fit
     1. Money
     2. Hesitations

• Don’t “FAKE IT TILL YOU MAKE IT”

• BE CLIENT / CUSTOMER FOCUSED
  1. Make “Out of Comfort Zone” efforts to please your clients
  2. Understand your OWN personality type or fail in 1-on-1
  3. Adapt to client needs and wants, WITHOUT spreading yourself thin

FINAL THOUGHTS: BE APPROACHABLE