Copywriting or Blogging?
We know that there’s a difference between the two.
Here’s what we think: Copywriting and blogging could benefit your business. The question is: which one is best for your business?
To answer that question, we need to get to know copywriting and blogging through the following criteria: objective, results, customer funnel, and use.
The objective of blogging is to educate or inform the audience about something. Are you in the business of fruits? Perhaps putting a series of blogs on different variations of bananas or mangoes would help your customers determine their choices the next time they visit your store.
On the other hand, copywriting is used to sell products in a short period through persuading readers to take some form of action. Based on the example above (fruit store), if you want your customers to order the first batch of your best-selling fresh mangoes, you release an ad or announcement on your online store.
What is your objective for your audience: educate or take action?
Copywriting and blogging also differ in results.
Blogging is the best for long-term results. Blogging is part of content marketing. You create articles online to share information or to educate your audience. As you consistently publish blogs, you establish your authority on a certain topic. Later on, you’ll see that you have already created an audience through blogging.
Through its nature of persuading readers to take immediate action, copywriting, gives you a short-term result. The short-term result could be signing up on a newsletter, watching a video series, or buying a product.
Ask yourself: What results do I want to generate? Do I want the results now or later?
Blogging is a tool used for the bottom level of the customer journey or customer funnel. It is at the bottom of the funnel where you focus on increasing awareness of your audience – that your product or service exists. Blogging is one of the ways to provide awareness for your business.
Copywriting, on the other hand, is usually found at the bottom and in the middle of the funnel. Copywriting allows you to get your customers to act through staying tuned to your blogs (bottom funnel). It also allows you to make an initial offer connected to the price of the content that you give (middle funnel). For instance, ask your customer to download a coupon for their first purchase in exchange for their email address.
Answer this: Where is your customer located in your funnel? Where do you want them to go?
Copywriting is seen in a website’s home page and landing page. It is also used in emails, case studies, white papers, and infographics.
On the other hand, blogs are seen on a specific area of the website (BLOGS). The blog area is your content resource where the bulk of the information and education exists. Blogs are then shared on emails or social media.
Now that you understand the difference between copywriting and blogging, I hope you’d be able to decide on what you need for your business.
Can copywriting and blogging co-exist? Of course, yes. These are two of the most potent marketing arsenals that you could have. As you focus on informing your audience, you could include a bit of copywriting to make your call-to-action more convincing. As long as you find the right balance between the two can build your website, leads, and improve sales while making your customers happy.
So, which one is best for your business: copywriting or blogging?
This is my third copywriting blog. Click here to read the first copywriting blog.
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