When developing your Marketing Campaign Process, there are Three R’s to live by. It’s the guide that will keep you on track and stop you from making poor choices in emotional moments.
Recognize, Reach, Retain
If you market to everyone, you’ll find no one and if you don’t know whom you’re marketing to, you’ll miss everyone.
While this tool was not meant to be a complete template or guide for a full-blown marketing plan, it does address some of the basic areas you’ll want to consider before getting started. Your marketing campaign process can be as detailed or a simple as you’d like and what makes sense. It will also be a dynamic plan that changes and gets more detailed and simpler at times. And should be reviewed at least once a month after you analyze your results for your efforts.
Your online business may not call for a massive 25-page Business Plan, but you do want this baby in place before you get too deep into your promoting or start clicking away and throwing verbiage up on your posts and tweets.
As a matter of fact, this can be a major dynamic portion of your marketing campaign process as it has some of the components contained in a standard business plan.
1. Recognize Who your Target Market Is
Before any marketing campaign process or business plan is begun, start with the person who is most likely to buy your product. It’s the end game, the whole reason you’re doing what you’re doing in the first place. From setting up your website, to implementing a marketing campaign process, to perfecting your product or service, sending out content and pinging people on social media. All those roads should lead to the “Buy Button”.
For now, a little research will need to be done to determine who will most likely be in need of your product or service. Hopefully you’ve done your SEO research and you know what people are searching for. From there, it’s pretty straightforward about how to tailor your efforts.
If you haven’t done any SEO research, let us know and we’ll get you started right so you don’t go broke in the first 3 months.
The research you conduct is made simple using tools and methods, which have already been tried and true. At VA Staffer, we use a Persona worksheet. Using the proven inbound marketing method, we can draw up the document, fill in the relevant spaces and let the results tell you whom to target.
Don’t reinvent the wheel or try to figure it out yourself. This is plug and play and you’ll reap the benefits because you’re using a proven method and employing a veteran team to help you execute it like a laser gun.
2. Reach Out to Your Target Market
Now that you’ve determined to whom you’re marketing and who you will include in your marketing campaign process, you can put the reach plan together.
Always include social media platforms that are going to give you the biggest bang for your buck. If you’re selling a service, then you may find that your market doesn’t purchase based on your Pinterest efforts. If you’re appealing to a professional audience, maybe LinkedIn is best for you. You don’t have to do it all yourself, our virtual assistants can scour linkedin, social media, and even websites of businesses you feel are in your target market and input them into your CRM or spreadsheet.
This will require a little bit of common sense as well as basic research. Common sense would tell you that if you have a service, maybe the best places for you to focus heavily on are NOT going to be the visual platforms such as Instagram and Pinterest. Conversely, if you’re a product, you may want to show more pictures and if you’re a venue or event planner, you may want to take advantage of the visual platforms mostly.
Some of this will be answered on the Individual Marketing Worksheet put together by Jeff J Hunter, but some of it you’ll want to find out as you go check out some of those platforms to study engagement. You can also test out a couple of social media platforms and tweak and change as necessary.
I won’t go into the specific details about posting and tweeting but this is all part of the plan. During planning of your marketing campaign process, you’ll want to detail out which platforms you’ll use and how often to run the campaigns.
The marketing plan also includes scheduling for blogs, live events and any other method you’d like to use to reach your target market.
Within this category but in a different section of the Plan will be strategies for upselling, JVs, increasing conversions and other details to help you flesh out all your efforts. Many of these can come later after you’ve launched the basic plan.
3. Retain the customers/clients you acquire
Client retention is something that every business should focus on at some level. In general it costs less to retain a client who has already trusted you enough to buy from you and costs more to acquire a new customer.
One thing that should be in your plan is a way to keep those existing clients happy and buying more.
You can choose from any method but at VA Staffer, we believe in automation which allows you to leverage others’ skills and saves you time. More time means more working on other parts of your business which means more potential clients and sales.
Once you’ve determined your method of retention, you can begin adding other parts to your plan. As software and methods become outdated or as your business evolves, you’ll want to keep your plan fresh and relevant.
If you have any questions or advice around our Marketing Campaign process please reach out!
For help getting a basic plan put together for your business or take your existing plan to the next level, Contact us.
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